18A – Create a Customer Avatar

My product can be "sold" to anyone who goes grocery shopping, but for the purposes of this exercise, I will focus on the college student segment of the market. 

Who is she? She is a University of Florida student who was born and raised in Boca Raton, Florida. She's 18 years old. She has a lot of friends from home who go to school here, so she feels comfortable and adjusted to college life so far. Her family is very close knit, and she is used to being the youngest of four kids so she has always been "babied" in her life. Her parents were open-minded and honest with her about the reality of college, so she felt prepared coming to a big SEC school. She doesn't have a car at school, but has been able to get by so far without one. She's in a sorority and also involved in various other organizations on campus, and it takes up a lot of her time. She's an engineering major, so she is frequently studying and stressing over her grades. She lives in an off-campus apartment with three other girls, but isn't home very much because of her studies and involvement. She wants to make the most of her four years at UF, so being busy is not an issue to her. She enjoys working out and tries to make it a priority even though she has a pretty busy schedule. 

What do we have in common? I came to UF without a car, so I understand the struggle. I also joined a sorority and tried to get involved in as many organizations as I could because I enjoy meeting new people and having a busy schedule.